Can ORM Agencies Protect Your Brand in the Age of AI Search and Viral Reviews in the UAE?
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A customer in Dubai hears about your business from a friend. Before calling, they search your name, scan the Google reviews , and perhaps ask an AI assistant whether you’re worth trusting. Within a minute, they’ve formed an opinion, and you weren’t in the room. This is the reality for businesses across the UAE, from Dubai and Abu Dhabi to Sharjah and Ras Al Khaimah. Reputation is now shaped by search results, reviews, social posts, and AI-generated summaries. So can ORM agencies really protect a brand in this environment? In many cases, yes, provided they do more than react to problems. Why Reputation Moves Faster Than Ever A single post can travel across the UAE in hours. A frustrated customer’s video, a critical blog, or a heated thread on a popular platform can reach thousands of people before your team has finished its morning meeting. At the same time, search is changing. People no longer only scroll through ten blue links. AI-powered tools now summarise what they fi...